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When Marvel Studios talks, people listen -- a six-year track record as one of the most consistently successful franchises in box office history tends to do that. So when it became public that Marvel Studios had planned a event -- open to press and lucky fans -- to take place midday Tuesday at the Disney-owned El Capitan Theatre in Hollywood but with no further details released, observers were understandably curious.

After all, it's been an eventful few days for the studio -- the highly anticipated initial "Avengers: Age of Ultron" trailer landed online last week a few days earlier than expected (first through a leak, then by official means), and on Monday reports surfaced that "Sherlock" star Beneditch Cumberbatch was entering negotiations to play the title role in "Doctor Strange," after months of rumors and speculation as to who might fill that cloak.

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